This page lists planned MCP tools for the SMS Marketing System, covering Sender ID, SMS gateways, send quota, frequency caps, customer segmentation, phone and consent records, opt-out lists, SMS templates, 70-character content previews, short links, cost previews, campaign drafts, scheduled sending, behavior triggers, OTP, delivery status, resends, click tracking, and conversion tracking.
sms_marketing.config.get
readRead SMS marketing settings, including Sender ID, gateway, short links, opt-out, scheduling, approval, quota, cost, and tracking policies.
Read first
No prerequisite tool.
Governance
Read-only tool; no approval request is created.
Safety
Use returned settings as source of truth; do not infer Sender ID, gateway, opt-out, or cost rules.
sms_marketing.sender_ids.list
readList registered or pending Sender IDs, SSRS status, available regions, brand names, and restrictions.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Unverified or region-ineligible Sender IDs must not be used for production sends.
sms_marketing.gateways.list
readList available SMS gateways, country coverage, rates, delivery-report capability, rate limits, and fallback settings.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Confirm target region, rates, and delivery-report support before sending; do not use an unsuitable gateway.
sms_marketing.approval_policies.list
readList approval triggers for campaign creation, opt-out updates, scheduling, official sends, resends, Sender ID applications, and OTP sends.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Writes that trigger policy must create an action request or remain draft; do not send directly.
sms_marketing.quotas.get
readRead SMS balance, monthly quota, country rates, segment billing, rate limits, and estimated sendable volume.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Check balance before scheduling or sending; do not create batches that exceed quota or budget.
sms_marketing.frequency_caps.get
readRead per-customer daily, weekly, per-campaign, and transactional SMS frequency caps.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
SMS has high cost and interruption risk; production sends must apply frequency caps.
sms_marketing.owners.list
readList marketing, CRM, operations, compliance, technical, and approval owners with permissions.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Do not assign sends, resends, OTP, or Sender ID applications to unauthorized accounts.
sms_marketing.audiences.list
readList SMS audiences, sources, consent state, sendable phone counts, purchase behavior, region, and sync sources.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Return only audiences the user may access; do not expose phones without consent or restricted records.
sms_marketing.segments.preview
previewPreview SMS segment size, opt-outs, duplicate phones, country rates, frequency-cap exclusions, and estimated cost.
Read first
sms_marketing.audiences.list, sms_marketing.opt_outs.list, sms_marketing.quotas.get
Governance
Preview tool; does not write data.
Safety
Preview must show exclusion reasons; do not include opted-out, non-consented, duplicate, or over-cap customers.
sms_marketing.segments.create
writeCreate an SMS segment from previewed criteria such as customer group, order state, payment, pickup, offer, or repurchase cycle.
Read first
sms_marketing.segments.preview
Governance
Write tool; approval is recommended for large or high-cost segments.
Safety
Use segment_preview_id; do not expand recipients or ignore frequency caps.
sms_marketing.contacts.search
readSearch contacts by phone, customer, list, tag, order state, consent, opt-out, or send history.
Read first
sms_marketing.audiences.list
Governance
Read-only tool; no approval request is created.
Safety
Minimize personal data in search results; phone numbers may be masked by permission.
sms_marketing.contacts.get
readRead one contact's phone, consent evidence, opt-out, language, region, send history, and version data.
Read first
sms_marketing.contacts.search or known contact_id
Governance
Read-only tool; no approval request is created.
Safety
Subsequent updates must use returned contact_id and base_version_token to avoid overwriting newer opt-out state.
sms_marketing.contacts.upsert
writeCreate or update contact phone, country code, tags, language, consent evidence, source, and CRM sync keys.
Read first
sms_marketing.contacts.get or sms_marketing.contacts.search
Governance
Write tool; approval is recommended for bulk imports, consent changes, or cross-system sync.
Safety
Do not add sendable phone numbers without consent evidence; preserve source and timestamp.
sms_marketing.opt_outs.list
readList opt-outs, STOP replies, blocked numbers, invalid phones, complaints, and suppressed phone numbers.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Opt-out list is a hard pre-send constraint; no campaign or non-OTP flow may override it.
sms_marketing.contacts.opt_out
writeMark a phone number as opted out and record source, STOP message, time, reason, language, and sync state.
Read first
sms_marketing.contacts.get
Governance
Compliance write; user STOP or opt-out should normally execute immediately without approval delay.
Safety
Do not remove opt-out evidence or delay suppression; opt-out must immediately block future promotional SMS.
sms_marketing.templates.list
readList SMS templates, languages, dynamic fields, use cases, character counts, opt-out text, and approval state.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Campaign content should use suitable templates and preserve required opt-out or brand identification text.
sms_marketing.templates.save
writeSave reusable SMS templates with dynamic fields, language, use case, opt-out prompt, and character limits.
Read first
sms_marketing.templates.list, sms_marketing.approval_policies.list
Governance
Write tool; approval is recommended for official brand, OTP, or compliance wording changes.
Safety
Do not remove brand identification, opt-out prompt, or required compliance content; preserve versions.
sms_marketing.copy.fit_preview
previewPreview whether message copy fits Chinese 70-character, English 160-character, Unicode segment, variable substitution, and multi-SMS cost rules.
Read first
sms_marketing.templates.list, sms_marketing.quotas.get
Governance
Preview tool; does not write data.
Safety
Preview must show longest-variable case, segment count, cost, and possible truncation.
sms_marketing.short_links.preview
previewPreview character count, domain, UTM, expiry, click tracking, and blacklist risk after converting long URLs to short links.
Read first
sms_marketing.config.get, sms_marketing.copy.fit_preview
Governance
Preview tool; does not write data.
Safety
Do not use suspicious domains, wrong UTM, invalid expiry, or unauthorized tracking.
sms_marketing.short_links.create
writeCreate previewed short links and store original URL, UTM, expiry, campaign, click tracking, and owner.
Read first
sms_marketing.short_links.preview
Governance
Write tool; approval is recommended for sensitive landing pages, payments, or large campaigns.
Safety
Use short_link_preview_id; do not point short links to unapproved or inconsistent pages.
sms_marketing.campaigns.list
readList SMS campaign drafts, segments, messages, short links, schedules, sends, approvals, and report states.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Show only campaigns the user may access; unpublished offers or lists must not leak.
sms_marketing.campaigns.get
readRead one campaign's message, segment, short links, cost preview, Sender ID, gateway, schedule, review, and version data.
Read first
sms_marketing.campaigns.list or known campaign_id
Governance
Read-only tool; no approval request is created.
Safety
Subsequent updates, scheduling, or sends must use returned campaign_id and base_version_token.
sms_marketing.campaigns.create_draft
writeCreate an SMS campaign draft with segment, message, short link, Sender ID, gateway, tracking, and send goal.
Read first
sms_marketing.segments.preview, sms_marketing.copy.fit_preview, sms_marketing.short_links.preview
Governance
Write tool; draft creation is usually direct, official send follows policy.
Safety
Do not create campaigns with non-consented segment, missing opt-out handling, overlength copy, unknown cost, or unavailable Sender ID.
sms_marketing.campaigns.update
writeUpdate message content, segment, short links, Sender ID, gateway, tracking, schedule draft, or review notes.
Read first
sms_marketing.campaigns.get, sms_marketing.approval_policies.list
Governance
Write tool; approval is recommended for approved, scheduled, or high-cost campaign changes.
Safety
Only update specified fields; do not overwrite review, opt-out, or version data.
sms_marketing.cost_preview
previewPreview actual campaign cost by country, message segments, gateway, short links, frequency caps, and opt-out exclusions.
Read first
sms_marketing.campaigns.get, sms_marketing.quotas.get, sms_marketing.gateways.list
Governance
Preview tool; does not write data.
Safety
Preview must show unsendable count, over-quota risk, estimated rate, and possible billing differences.
sms_marketing.campaigns.schedule
writeSchedule a prepared campaign with send time, timezone, batching pace, gateway, frequency caps, and notifications.
Read first
sms_marketing.campaigns.get, sms_marketing.cost_preview, sms_marketing.sender_ids.list
Governance
Write tool; official scheduling follows approval policy or explicit confirmation.
Safety
Do not schedule unreviewed, over-budget, invalid-Sender-ID, no-opt-out, or non-consented-segment campaigns.
sms_marketing.campaigns.cancel_schedule
writeCancel an unsent SMS schedule and record reason, owner, affected count, and notification state.
Read first
sms_marketing.campaigns.get
Governance
Write tool; near-send or large campaign cancellation may require approval.
Safety
Do not cancel batches that already started; use follow-up notices or stop remaining batches.
sms_marketing.campaigns.send_approved
writeSend an approved SMS campaign while applying opt-outs, quota, cost, Sender ID, gateway, short links, and frequency caps.
Read first
sms_marketing.campaigns.get, sms_marketing.opt_outs.list, sms_marketing.cost_preview
Governance
High-risk outbound write; approval or explicit confirmation is required.
Safety
Do not send unapproved, opted-out, non-consented, over-budget, invalid-Sender-ID, malformed, or inconsistent-landing-page campaigns.
sms_marketing.automations.list
readList order, payment, shipment, appointment reminder, pickup, repurchase, and behavior-triggered SMS flows.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
Flows must show trigger event, frequency cap, opt-out handling, template version, and last updated time.
sms_marketing.automations.update_state
writeEnable, pause, or update an SMS trigger flow's event, template, frequency, opt-out exclusions, and gateway.
Read first
sms_marketing.automations.list, sms_marketing.approval_policies.list
Governance
Write tool; approval is recommended for large, promotional, or business-critical trigger flows.
Safety
Do not enable flows missing opt-out handling, frequency caps, valid templates, or cost checks.
sms_marketing.otp_templates.list
readList OTP/2FA templates, use cases, validity period, rate limits, gateway, regions, and approval state.
Read first
sms_marketing.config.get
Governance
Read-only tool; no approval request is created.
Safety
OTP templates must not contain promotional content and must follow rate-limit and security requirements.
sms_marketing.otp.send
writeSend a verification code or 2FA SMS using an approved OTP template and record rate-limit, delivery, and security audit data.
Read first
sms_marketing.otp_templates.list, sms_marketing.gateways.list
Governance
Security write; usually transaction-triggered, anomalous or bulk sends follow policy.
Safety
Do not use OTP tool for marketing; apply rate limits, abuse prevention, and minimal-content rules.
sms_marketing.send_batches.list
readList SMS send batches, gateway responses, delivered, failed, pending, billed, and error summary.
Read first
sms_marketing.campaigns.get
Governance
Read-only tool; no approval request is created.
Safety
Delivery state must state gateway, updated time, and status definitions; pending is not success.
sms_marketing.delivery_status.get
readRead one message or phone's delivery state, failure reason, charge, gateway message id, and resend eligibility.
Read first
sms_marketing.send_batches.list
Governance
Read-only tool; no approval request is created.
Safety
Person-level status should mask phones by permission and avoid unnecessary personal data.
sms_marketing.failed_messages.retry_preview
previewPreview eligible failed-SMS resends, exclusion reasons, cost, frequency caps, opt-out state, and expected impact.
Read first
sms_marketing.delivery_status.get, sms_marketing.opt_outs.list, sms_marketing.quotas.get
Governance
Preview tool; does not write data.
Safety
Preview must exclude opted-out, already delivered, hard-failed, invalid-phone, and over-cap customers.
sms_marketing.failed_messages.resend
writeResend eligible failed SMS from preview results and preserve gateway, charge, reason, and resend batch records.
Read first
sms_marketing.failed_messages.retry_preview
Governance
Write tool; approval is recommended for large, promotional, or high-cost resends.
Safety
Use retry_preview_id; do not resend to opted-out, already delivered, or unsendable phone numbers.
sms_marketing.campaign_reports.get
readRead campaign delivery, failures, clicks, opt-outs, cost, conversions, revenue, and time trends.
Read first
sms_marketing.campaigns.get
Governance
Read-only tool; no approval request is created.
Safety
Reports must state date range, gateway, attribution window, cost rules, and data latency.
sms_marketing.link_clicks.list
readList short-link clicks, unique clicks, UTM, device, time, segment, and follow-up conversion summary.
Read first
sms_marketing.campaign_reports.get
Governance
Read-only tool; no approval request is created.
Safety
Person-level clicks should be minimized by permission; do not expose full phone numbers or sensitive behavior.
sms_marketing.conversion_attribution.get
readRead SMS-attributed orders, bookings, payments, revenue, ROI, conversion paths, and attribution rules.
Read first
sms_marketing.campaign_reports.get, sms_marketing.link_clicks.list
Governance
Read-only tool; no approval request is created.
Safety
Conversion attribution must state attribution window, channel conflicts, refund deductions, and tracking limits.
sms_marketing.performance_snapshot.record
writeRecord delivery, clicks, cost, opt-outs, conversions, revenue, or gateway performance snapshots from manual or external sources.
Read first
sms_marketing.campaign_reports.get, sms_marketing.conversion_attribution.get
Governance
Write tool; usually direct, approval required when overwriting existing results.
Safety
Preserve source, date range, gateway, attribution settings, and evidence; do not fabricate performance.
sms_marketing.review_notification.send
writeNotify owners about campaign review, send confirmation, cost anomalies, opt-out spikes, delivery failures, or ROI issues.
Read first
sms_marketing.owners.list and sms_marketing.campaigns.get or sms_marketing.campaign_reports.get
Governance
Notification write; usually direct, external or bulk notifications follow policy.
Safety
Do not notify unrelated users or include full phone lists; include only necessary summary.
sms_marketing.sender_id.apply
writeSubmit or update Sender ID / SSRS application data including brand name, company details, use case, regions, and document state.
Read first
sms_marketing.sender_ids.list, sms_marketing.approval_policies.list
Governance
High-risk configuration write; approval is recommended.
Safety
Do not submit false brand or unauthorized company data; preserve reason, documents, and version.
sms_marketing.action_request.status
statusCheck state for SMS writes, scheduling, sending, resending, OTP, Sender ID, tracking, or notification operations.
Read first
Known action_request_id
Governance
Status lookup tool; does not create a new approval request.
Safety
Status reflects governance progress only; do not retry non-idempotent outbound actions unless using the same idempotency_key or a clearly new request.