CRM Customer Relationship Management MCP Tools
This page lists the planned MCP tools for the CRM module, covering lead intake, deduplication, qualification, contacts, companies, deal pipelines, activities, tasks, consent records, and governed imports.
Read CRM settings, including enabled modules, required fields, locale, currency, duplicate rules, and governance settings.
Read first
No prerequisite tool.
Governance
Read-only tool; no approval request is created.
Safety
Use returned configuration as the source of truth for required fields, currency, and governance settings.
List sales pipelines, stages, ordering, won/lost states, and default probabilities.
Governance
Read-only tool; no approval request is created.
Safety
Use returned pipeline_id and stage_id values; do not infer identifiers from display names.
List lead sources and channels, such as website forms, WhatsApp, phone, email, referrals, ads, or imports.
Governance
Read-only tool; no approval request is created.
Safety
Keep the true source when creating leads; mark unknown sources as pending confirmation.
List assignable owners, teams, and visibility scopes for leads, tasks, and deals.
Governance
Read-only tool; no approval request is created.
Safety
Do not assign records to users outside the returned list or to disabled accounts.
crm.custom_fields.list
readRead CRM custom fields, field types, options, validation rules, and applicable objects.
Governance
Read-only tool; no approval request is created.
Safety
Confirm field types and allowed values before writing custom fields.
Search leads by name, company, phone, email, source, or status before create or update workflows.
Governance
Read-only tool; no approval request is created.
Safety
Search results may contain personal data; return only fields needed for the task.
Read one lead with source, status, owner, recent activity, and version data.
Read first
crm.leads.search or known lead_id
Governance
Read-only tool; no approval request is created.
Safety
Use the returned lead_id and base_version_token for later updates.
Create a new lead from website forms, manual entry, event lists, or confirmed enquiries.
Read first
crm.config.get, crm.sources.list, crm.leads.search
Governance
Write tool; direct execution or approval depends on tenant policy.
Safety
Search for duplicates first; do not invent phone, email, source, consent state, or owner.
Update lead profile, status, source note, owner, score, or custom fields.
Read first
crm.leads.get, crm.custom_fields.list
Governance
Write tool; sensitive fields may require approval.
Safety
Only update explicitly requested fields; do not overwrite human notes or unread fields.
crm.leads.score_preview
previewPreview lead scoring suggestions from source, company data, enquiry content, activity history, and custom rules.
Read first
crm.leads.get, crm.activities.list
Governance
Preview tool; does not write data.
Safety
Scores are recommendations; do not treat preview output as confirmed opportunity value.
crm.leads.score_update
writeWrite confirmed lead score, scoring reason, and next-step recommendation.
Read first
crm.leads.score_preview, crm.leads.get
Governance
Write tool; direct execution or approval depends on tenant policy.
Safety
Keep scoring reasons; do not raise scores when supporting data is missing.
crm.leads.duplicate_preview
previewPreview possible duplicates across leads, contacts, and companies with merge risk.
Read first
crm.leads.search, crm.contacts.search, crm.companies.search
Governance
Preview tool; does not write data.
Safety
Do not decide duplicates by similar names alone; compare phone, email, company domain, and source.
Merge duplicate leads while preserving the master record, sources, activity history, and important fields.
Read first
crm.leads.duplicate_preview, crm.leads.get
Governance
High-risk write; approval is recommended.
Safety
Specify master_lead_id; preserve unmapped fields and activity history.
Mark a lead as qualified with next step, owner, expected requirement, and optional deal creation.
Read first
crm.leads.get, crm.pipelines.list, crm.owners.list
Governance
Write tool; approval depends on tenant policy.
Safety
Do not qualify a lead without clear requirement, contact method, or next step.
crm.leads.disqualify
writeMark a lead as disqualified with reason, follow-up handling, and remarketing eligibility.
Governance
Write tool; reason field is required.
Safety
Keep disqualification reason; do not delete original enquiry content.
crm.leads.convert_preview
previewPreview field mapping, duplicate risk, and required data before converting a lead into contact, company, and deal records.
Read first
crm.leads.get, crm.contacts.search, crm.companies.search, crm.pipelines.list
Governance
Preview tool; does not write data.
Safety
When existing contacts or companies are found, propose linking instead of creating new records.
Convert a qualified lead into contact, company, and optional deal records.
Read first
crm.leads.convert_preview
Governance
High-risk write; approval or explicit confirmation is recommended.
Safety
Use preview mapping; do not create unconfirmed companies or deal values.
Search contacts by name, phone, email, company, tags, or recent engagement.
Governance
Read-only tool; no approval request is created.
Safety
Avoid exposing sensitive data unrelated to the task.
Read one contact with company relationship, consent state, activity history, and version data.
Read first
crm.contacts.search or known contact_id
Governance
Read-only tool; no approval request is created.
Safety
Use the returned contact_id and base_version_token for later updates.
Create a contact from a qualified lead, manual entry, import, or customer self-service flow.
Read first
crm.contacts.search, crm.companies.search, crm.consent.get
Governance
Write tool; direct execution or approval depends on tenant policy.
Safety
Check duplicates first; do not invent consent state or unconfirmed company relationship.
Update contact profile, job title, company relationship, tags, custom fields, or preferences.
Read first
crm.contacts.get, crm.custom_fields.list
Governance
Write tool; sensitive fields may require approval.
Safety
Do not overwrite unread fields; keep audit records for email and phone changes.
Search companies by name, domain, phone, industry, region, or tags.
Governance
Read-only tool; no approval request is created.
Safety
Compare domain, phone, and address when judging duplicates; do not rely on name alone.
Read company profile, related contacts, deals, activities, address, industry, and version data.
Read first
crm.companies.search or known company_id
Governance
Read-only tool; no approval request is created.
Safety
Use the returned company_id and base_version_token for later updates.
crm.companies.create
writeCreate a company record after B2B lead conversion, manual creation, or import confirmation.
Read first
crm.companies.search
Governance
Write tool; direct execution or approval depends on tenant policy.
Safety
Do not infer legal name, address, or industry; mark uncertain fields as pending confirmation.
crm.companies.update
writeUpdate company profile, industry, region, tags, owning team, or custom fields.
Read first
crm.companies.get, crm.custom_fields.list
Governance
Write tool; sensitive fields may require approval.
Safety
Do not overwrite linked contacts or deals; update only specified company fields.
List deals by pipeline, stage, owner, company, contact, expected close date, or status.
Read first
crm.pipelines.list
Governance
Read-only tool; no approval request is created.
Safety
Query scope must respect tenant and owner permissions.
Read one deal with value, stage, probability, related customer, activities, tasks, and version data.
Read first
crm.deals.list or known deal_id
Governance
Read-only tool; no approval request is created.
Safety
Use the returned deal_id and base_version_token for later updates.
Create a deal from a qualified lead, existing customer enquiry, or confirmed sales request.
Read first
crm.pipelines.list, crm.contacts.get, or crm.companies.get
Governance
Write tool; approval depends on tenant policy.
Safety
Do not estimate amount, close date, or probability; mark missing data as pending confirmation.
crm.deals.update_stage
writeUpdate deal stage, probability, next step, and stage-change reason.
Read first
crm.deals.get, crm.pipelines.list
Governance
Write tool; key stage changes may require approval.
Safety
Move only to allowed stages in the same pipeline; do not skip required approval or reasons.
Mark a deal as won with confirmed amount, date, related order, or delivery requirements.
Governance
High-risk write; approval or explicit confirmation is recommended.
Safety
Amount and date must come from confirmed commercial data; do not infer them.
crm.deals.close_lost
writeMark a deal as lost with lost reason, competitor, nurture plan, and follow-up date.
Governance
Write tool; reason field is required.
Safety
Do not delete the deal; keep loss reason for later analysis.
Log calls, meetings, WhatsApp summaries, email summaries, notes, or other customer interactions.
Read first
crm.leads.get, crm.contacts.get, or crm.deals.get
Governance
Write tool; direct execution is usually allowed.
Safety
Log only confirmed interactions; this tool must not send external messages.
Read the activity timeline for a lead, contact, company, or deal.
Read first
Known lead_id, contact_id, company_id, or deal_id
Governance
Read-only tool; no approval request is created.
Safety
Activities may contain personal or sensitive commercial data; return only task-relevant summaries.
Create follow-up tasks such as call back, quotation, meeting, data request, or manager approval.
Read first
crm.owners.list and the relevant record read tool
Governance
Write tool; direct execution is usually allowed.
Safety
Owner, due date, linked record, and clear task content are required.
crm.tasks.update_status
writeUpdate task status, completion time, completion note, or rescheduled follow-up date.
Read first
crm.tasks.list or known task_id
Governance
Write tool; direct execution is usually allowed.
Safety
Do not mark unfinished work as complete; completion notes must reflect the actual result.
List follow-up tasks for an owner, customer, deal, or date range.
Read first
crm.owners.list or the relevant record read tool
Governance
Read-only tool; no approval request is created.
Safety
Task lists must respect user visibility and must not expose cross-team data.
Read communication consent, opt-out state, channel preferences, and consent source for a contact.
Read first
crm.contacts.get or known contact_id
Governance
Read-only tool; no approval request is created.
Safety
Consent affects external communication; do not infer it from notes.
Update communication consent, opt-out state, channel preferences, consent source, and timestamp.
Read first
crm.consent.get, crm.contacts.get
Governance
High-risk write; approval or explicit confirmation is recommended.
Safety
Preserve consent source; do not mark unconfirmed customers as consented.
crm.imports.preview
previewPreview CSV or external list import for field mapping, duplicates, required fields, and format errors.
Read first
crm.custom_fields.list, crm.sources.list, crm.owners.list
Governance
Preview tool; does not write data.
Safety
Check duplicates and consent source before import; do not write unconfirmed lists directly.
Commit an import after preview approval to create or update leads, contacts, or companies.
Read first
crm.imports.preview
Governance
High-risk batch write; approval is recommended.
Safety
Use the preview batch import_id; do not bypass duplicate or consent checks.